Title: Firms can benefit from inaccurate market beliefs
Authors: Qiu, Q
Jiang, L 
Issue Date: Jan-2021
Source: Operations research letters, Jan. 2021, v. 49, no. 1, p. 150-156
Abstract: A supplier sells to a retailer who serves a market with uncertain demand. Before the season starts, the retailer preorders from the supplier, who stocks to satisfy at least the preorder. After the actual demand is realized, the retailer can place an at-once order, which is satisfied up to stock availability. Market demand, as perceived by a firm, can differ from what it actually is. We find that a firm can benefit from holding an inaccurate market belief.
Keywords: Contracting arrangement
Market belief
Newsvendor
Publisher: Elsevier
Journal: Operations research letters 
ISSN: 0167-6377
EISSN: 1872-7468
DOI: 10.1016/j.orl.2020.12.006
Appears in Collections:Journal/Magazine Article

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