DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorHwang, Yoo Heeen_US
dc.creatorQuadri-Felitti, Den_US
dc.date.accessioned2021-07-15T02:12:09Z-
dc.date.available2021-07-15T02:12:09Z-
dc.identifier.issn1476-6825en_US
dc.identifier.urihttp://hdl.handle.net/10397/90522-
dc.language.isoenen_US
dc.publisherRoutledge, Taylor & Francis Groupen_US
dc.subjectCalifornia wine countriesen_US
dc.subjectExperience economyen_US
dc.subjectOlive oilen_US
dc.subjectOlive oil tourismen_US
dc.subjectWine tourismen_US
dc.titleA quest for the healthy lifestyle and learning experiences in olive oil tourismen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.doi10.1080/14766825.2021.1917586en_US
dcterms.abstractOlive oil tourism is an emerging form of tourism and it has recently garnered attention owing to health-related benefits of olive oil. Prior research has investigated olive oil tourists’ characteristics, their motivations for olive oil tourism and drivers for satisfaction in the context of traditional markets, such as Spain and Italy. However, there is scant research understanding olive oil tourists’ experiences in emerging markets, such as the US. This void is important to fill as olive oil tourists in emerging markets may be different from those in traditional markets in terms of their knowledge in and consumption of olive oil. Drawing on the experience economy framework, the authors show that education (vs. aesthetics, entertainment, and escapist) experience is more closely related to satisfaction among US olive oil tourists. Olive oil tourism marketers may want to emphasize learning aspects of olive oil tourism via open-house tastings at olive mills, production tours, free sampling of various olive oils and food pairings.en_US
dcterms.accessRightsembargoed accessen_US
dcterms.bibliographicCitationJournal of tourism and cultural change, 2021, Latest Articles, https://doi.org/10.1080/14766825.2021.1917586en_US
dcterms.isPartOfJournal of tourism and cultural changeen_US
dcterms.issued2021-
dc.identifier.scopus2-s2.0-85105215953-
dc.identifier.eissn1747-7654en_US
dc.description.validate202107 bcvcen_US
dc.description.oaNot applicableen_US
dc.identifier.FolderNumbera0969-n03-
dc.description.fundingSourceSelf-fundeden_US
dc.description.pubStatusEarly releaseen_US
dc.date.embargo2022.10.28en_US
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