DC FieldValueLanguage
dc.contributorDepartment of Logistics and Maritime Studiesen_US
dc.creatorLiu, Ben_US
dc.creatorGuan, Xen_US
dc.creatorWang, Yen_US
dc.date.accessioned2021-08-13T06:13:41Z-
dc.date.available2021-08-13T06:13:41Z-
dc.identifier.issn1059-1478en_US
dc.identifier.urihttp://hdl.handle.net/10397/90669-
dc.language.isoenen_US
dc.publisherWiley-Blackwellen_US
dc.subjectGame theoryen_US
dc.subjectRetailer competitionen_US
dc.subjectSupplier encroachmenten_US
dc.titleSupplier encroachment with multiple retailersen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.doi10.1111/poms.13447en_US
dcterms.abstractIn this study, we investigate the supplier’s encroachment incentive when it distributes the product through multiple retailers. We show that the number of enrolled downstream retailers plays a pivotal role in determining the supplier’s encroachment incentive and the channel members’ performances. There exists a threshold value with respect to the number of downstream retailers, below which the bright side of supplier encroachment documented in the existing literature exists; that is, encroachment can benefit not only the encroaching supplier itself but also the retailers. However, when the number of downstream retailers exceeds this threshold value, the further intensified downstream competition dampens the effect of wholesale price reduction arising from supplier encroachment. Supplier encroachment becomes always detrimental to the retailer. Moreover, with the increasing number of retailers, the supplier may become worse off when being endowed with the option of downstream encroachment, even when the supplier does not actually execute this option. We further investigate the supplier’s optimal market penetration strategy when it can enroll a new retailer or open a direct channel, or it is costly to establish the indirect channel. We show that the main results remain qualitatively unchanged when the two selling channels are imperfect substitutes or retailers are asymmetric.en_US
dcterms.accessRightsembargoed accessen_US
dcterms.bibliographicCitationProduction and operations management, 2021, Early View, https://doi.org/10.1111/poms.13447en_US
dcterms.isPartOfProduction and operations managementen_US
dcterms.issued2021-
dc.identifier.scopus2-s2.0-85108364549-
dc.identifier.eissn1937-5956en_US
dc.description.validate202108 bchyen_US
dc.description.oaNot applicableen_US
dc.identifier.FolderNumbera1004-n01-
dc.identifier.SubFormID2381-
dc.description.fundingSourceRGCen_US
dc.description.fundingTextRGC Reference Number: 15505019en_US
dc.description.pubStatusEarly releaseen_US
dc.date.embargo0000-00-00 (to be updated)en_US
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