Antecedents and consequences of consumers’ trust in hybrid travel websites

Title:	Antecedents and consequences of consumers’ trust in hybrid travel websites
Authors:	Leung, D Ma, J
Issue Date:	2020
Source:	Journal of travel & tourism marketing, 2020, v. 37, no. 6, p. 756-772
Abstract:	Since most travel websites have shifted from single-role (i.e. transaction- or review-based features) to dual-role platforms (i.e. both transaction- and review-based features), this study proposes a modified model which outlines all antecedents and consequences of customers’ trust in hybrid travel websites. Survey responses provided by 610 hybrid travel website users show consumers’ trust propensity, perceived company reputation, perceived website security, perceived website reliability, perceived reviewer credibility, and perceived review quality to be positive and significant predictors of trust in hybrid travel websites. The findings also show that trust is a linchpin in determining consumers’ intention to purchase, follow, and recommend.
Keywords:	Behavioral intentions Consumer-generated content E-commerce Hybrid travel websites Online trust Review-based features Transaction-based features Website trust
Publisher:	Routledge, Taylor & Francis Group
Journal:	Journal of travel & tourism marketing
ISSN:	1054-8408
EISSN:	1540-7306
DOI:	10.1080/10548408.2020.1812468
Appears in Collections:	Journal/Magazine Article

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